How a first-of-its-kind prediction exchange built compliance infrastructure regulators could actually stand behind
weeks of go-live
Novig is building America's fastest-growing sports prediction market. Focused exclusively on sports and designed as an open exchange, Novig enables pricing driven by real-time supply and demand, giving participants the ability to engage on a true level playing field. The result is better pricing, full transparency, and a more efficient market structure for users.
Built to challenge outdated and exploitative systems, Novig eliminates unfair odds and punitive limits on winning players, removing structural inefficiencies and aligning incentives with participants to create a more rational, market-driven environment where skill is rewarded and everyday fans have a real chance to win. Their unique, marketplace-driven model reflects a belief that sports trading should be built on trust, fairness, and integrity.
Socure offered a breadth and depth of intelligence that went far beyond any other vendor — across an identity, specific PII element, device, and beyond. This signal density empowered their team to not only make confident, defensible decisions, but adapt to new threats or regulations at a rapid pace without engineering support. Gambin had worked with Socure at his previous company. What he was reinstating wasn't just a compliance checkbox. It was signal density: the kind of layered fraud intelligence that makes onboarding new users meaningful, not just defensible.
Novig implemented Socure's RiskOS platform with the full module suite. Live within a few weeks, the results were immediate.
What the stack does:
- Real-time identity screening: Real-time identity verification and sophisticated fraud signals surfaces what other providers miss like synthetic identities, stolen credentials, and behavioral risk indicators.
- Age assurance: Delivering highly accurate age verification across all user segments. This ensures precise age validation across the entire platform, addressing a critical need for prediction markets that legacy systems often fail to verify reliably.
- Multi-level PEP screening: Across all four tiers including heads of state and senior officials (L1), judges and state-enterprise executives (L2), and family members and close associates (L3/L4).
- Expanded watchlist coverage: Beyond standard OFAC/SDN, including lists like the FBI Most Wanted. All deployed and live in seconds via RiskOS.
Control Without the Queue
Before Socure, any change to Novig's compliance and fraud logic required a support request, a wait, and then a release cycle. In a regulatory environment that's still actively being written, that lag was a structural risk. RiskOS eliminated it.
Predictions markets have consistently been in the spotlight of regulators, and Novig's goal is to always be one step ahead of the evolving landscape. In March 2026, CFTC Director of Enforcement David Miller named willful AML and KYC violations as one of the Commission's five enforcement priorities, specifically in remarks about the prediction markets industry. Novig had already been building toward that standard.
For Socure, this partnership reflects a conviction the industry increasingly has to reckon with: compliance and growth aren't in tension. When identity verification is rich enough to surface the right signals and flexible enough to adapt the same day requirements change, it stops being a cost center and starts being the thing the market is built on.
